So many of us are trying to create our own personal brand, but are we successful? Are there particular steps we ought to be following?
Here is an article by the Institute of Public Relations that outlines seven steps. Are you achieving them? What can you do differently?
I’m posting this article after attending a lecture tonight by Dr Mark J Miller, lecturer in immigration, refugees, trade policy among other things, at the University of Delaware. Of course, Donald Trump and his views towards immigration came up again and again, inevitably. Yes, we know they are extreme. Is it because he believes them, is playing to a certain audience, or is he just being reactionary? He’s probably taking on a a bit of all three. Or is it because his behaviour is abnormal.
Someone who clearly thinks this might be the case is Julia Gillard, former Australian Prime Minister. She is now chair of the mental health organisation, Beyondblue. Here is what she thinks.
We've recently become a member of AMEC, because we believe that measurement and evaluation of the media and PR is very important. Companies need to know a great deal more how effective their media and PR campaigns are. One of the areas we are specialising in is tourism. A different methodology will have to be used for hotels and hospitality than for restaurants and adventure activities for example.
Last week saw the reshuffle of the ruling family in Saudi Arabia, something that many observers expected to happen a couple of years ago. By Western standards, the hope, and expectation, is that the country will become more open and transparent, with a respect for human rights. For some in Saudi, there might be the same expectations, for others there may be not. The views across the Kingdom differ widely.
A couple of years ago when I was attending a conference in Riyadh (wearing the abbaya, but not the head gear) one presenter, who argued that Saudi Arabia should allow more women to join the work force, said “women are no less moral than men”. It's a comment I have never forgotten.
For the most part, journalists have to be curious and resourceful. It also helps if the proprietors of newspapers have some money to spend on good journalism. As social media has grown, mainstream media has reduced, which is not good for journalism and not always good for the community as seen by the recent Grenfell disaster. This is what London's Guardian had to say.
I find everything about President Donald Trump fascinating. The fact that he has yellow hair and is in government and is so bad at it; the fact that he is so good at demonising the media- "fake news versus real news" is a case in point- and that he lies so well. The closest I've got to that is when someone (in Dubai) refused to be taped (I presume because it's easier to contradict what the other person has said when the interview is not recorded). So I was fascinated when I read this article about why Trump supporters are not as 'simple" as we like to think; they are often sophisticated. Take a look at the article below and see what you think. Maybe you can write something similar for your country.
Working in the Arab Gulf for 8.5 years, most of the time surrounded by Indian, Pakistani and Philipino workers, I've become accustomed to some of the difficulties of working in the region principally poor living conditions, low pay, and the heat. I know someone who was so poorly paid that he was scarcely able to send money back to his family in India, even though he had been in his position for 30 years. His monthly income was about US$300 per month, if that. Of course, I raised the matter with management, which was not the thing to do. That is the way to get into trouble. I ended up being pulled up on the road while in a car, but that only proved to be a close shave.
For the last few days I’ve been thinking about what I want to write next since there’s been so much happening in the world. From the terrorism acts in Manchester and London Bridge, the senseless killings in Iran, the Grenfell tower fire in West London, to the recent van running over a group of Muslims in North London- exactly where I used to visit a friend regularly, as it happens - the virtual lockdown of Qatar by the UAE, Saudi, Bahrain, Egypt, Mauratania and the Maldives and the forest fire in Portugal.
Why should companies engage in public relations, or even better, engage a public relations professional to communicate their message to the wider public?
Sarah Hall, is at the PR Festival in Edinburgh to explain why. Sarah is also instigator of the #FutureProof Project- a compilation of stories related to communication written by leading PR practitioners.
I read this article published in The Washington Post with a great deal of interest. I’ve a Saudi friend who tells me that the issue of women driving is more to do with business and economics rather than religion. If women are banned from driving it keeps businesses like chauffeurs, limousines and taxis profitable. If women drive, these firms would get far less business.
I also know a Westerner who married a Saudi, and can’t get a visa to go to that country. The marriage took place in a non-Arab country, under British law, so it is not deemed valid, as far as the Saudis are concerned. It’s just as well there are no children involved.
Media coverage of President Trump has rarely been positive. But is it surprising when Trump has never been nice about the media. In any case, it is not the media's role to be nice. It is incumbent upon the media to probe, ask questions- even hard ones- to analyse and even to criticise. I thought this article in "The Washington Post" summed up the role of the journalist well.
The Gulf Arab crisis has prompted me to think about how it will affect journalism in the region. This is because I was a journalist based in Dubai for 8.5 years, first on a national newspaper, Khaleej Times, and then head of a newswire service, Mergermarket,that focused on mergers and acquisitions across North Africa and the Middle East.
During that time, particularly in the latter years, I used to fly to Doha in Qatar a great deal, mainly on FlyDubai- a low cost airline that started in 2008. Emirates Airline supported the airline in its early stages. Consequently with no flights currently between the UAE and Qatar I would not have been able to do my job.
I’m more than a little bit curious abut how this latest row between the Arab Gulf States will pan out. Will there be a military standoff between Qatar and the other Gulf States and Egypt? Will all nations suffer because of this? Given that Qatar is punching above its weight, and its threatening the supremacy of Dubai in the region - with its developing financial system, strong and growing airline, and a world-class news network- I can’t help but think that this row with Qatar has more to do with the economic threat it poses to the UAE than with ideology.
It has been known for some time that the UAE, along with the some of other Gulf countries, have been forming a closer bond with Israel, as a buffer to Iran. This article from the Qatar-based Al Jazeera confirms this.
It also shows how the UAE is increasingly concerned about the strength of Qatar, especially as a financial centre. Qatar also has different political alignments from those of the UAE and Saudi Arabia, which this article highlights.
Governor of the Reserve Bank of New Zealand, Graeme Wheeler, confirmed that interest rates would remain low for the “foreseeable future”. He was speaking at a business lunch in Queenstown on Friday 2 June.
“I don’t think we will see high inflation in the global economy for a long time,” he said, noting that the Reserve Bank had cut interest rates seven times since mid-2015.
Interest rates in New Zealand stand at an historic low. While mortgage interest rates are about 2.2 per cent the official cash rate is 1.75 per cent. This is high when compared to Europe, which is about 0.5 per cent or less, Wheeler said.
This article appeared in the last newsletter distributed by the Canterbury Refugee and Resettlement and Resource Centre (CRRC)- formerly the Canterbury Refugee Council. In this article Lucia Dore and Melisande Middleton, founder of the Center for Internet & Media Ethics (CIME), discuss how information flows matter in crisis situations, even in small, far away countries like New Zealand.
During the civil war in Afghanistan (1989-92) Iran opened its borders to refugees but not many people knew about this, cites an Afghan familiar with the situation. “Many people fled to there and sought safe haven and temporary education for their kids. Many didn’t hear about it and stayed and I know many people who lost their loved ones because they didn’t know that Iran had finally opened the border.”
Social media is deemed to be the driver behind business growth these days, and this is perhaps more true of publishing companies than most.
What is seldom spoken about is the use of What’sApp as a social media tool to drive traffic. However, it seems to be particularly successful for the Financial Times (FT) anyway.
I was part of this organisation for a few years while I lived in the Middle East so I wonder if the FT will use, or is using, WhatsApp to drive traffic in its publishing business which comprises magazines such as The Banker and Fdi?
The UAE, Dubai in particular, is frequently in the news and it’s not always for good things. If we read the UK’s “Daily Mail” there are often stories about people who are imprisoned because they are caught kissing in public for example. While all the stories are undoubtedly true, it shows how knowing the rules matter; when you live in a city-state like Dubai, Abu Dhabi or Sharjah, you soon learn that the rules are much stricter than they appear for a tourist passing through.
Foreign dignitaries frequently touch down in the country. President Trump has given his name to a building and a golf course in Dubai developed by the emirate’s DAMAC but he is unlikely to stay for very long.
Reading this article by author, Kate Southwood, was a revelation. So often we are told that it's critical that any budding author ought to write about what he/she knows. In this article, this myth is dispelled. It’s important to use what you know, and manipulate it when necessary, she says. I think it’s a good piece of advice, especially if we don’t want to write an autobiography.
You’ve heard it before: Write what you know. I wonder what you think of that, because, frankly, I don’t think much. I’ve been known to pooh-pooh it as well-meaning but ultimately second-rate advice. It’s reassuring to hear, and probably reassuring to say, but I believe it misdirects beginning writers and costs them time. It cost me time. If I could tap myself on the shoulder—my younger self, setting out across seven states to start my MFA—I’d say, “Be careful with that one; it’s not what you think.”
