I receive newsletters all the time. Some are simple promotions with links while a few are editorial. Not many though. With these, the articles are summarised and the links made to it. This article below discusses what makes for a good editorial newsletter and how to measure success.
Four Ways Newsletter Publishers Can Hit Open Rates Between 50 and 60 Percent
Email newsletters, which seemed all but dead at the height of the social media revolution, have made a roaring comeback.
Traditional publishers like the New York Times, online specialists like Quartz and even newsletter-only publishers like TheSkimm are winning over droves of readers and creating new revenue streams at the same time with their email strategies. And there are as many newsletters as there are topics to write about. At Revue, we help tens of thousands of people, from big companies to individual writers, publish editorial newsletters that readers look forward to seeing in their inboxes.
Publishers of editorial newsletters have a laser focus on the right audience