Social media is deemed to be the driver behind business growth these days, and this is perhaps more true of publishing companies than most.
What is seldom spoken about is the use of What’sApp as a social media tool to drive traffic. However, it seems to be particularly successful for the Financial Times (FT) anyway.
I was part of this organisation for a few years while I lived in the Middle East so I wonder if the FT will use, or is using, WhatsApp to drive traffic in its publishing business which comprises magazines such as The Banker and Fdi?